1. Information We Collect
When you move through this site—reading, purchasing, subscribing—you may leave small traces of information behind. We collect information in the following ways:
Information You Provide Directly
- Name
- Email address
- Billing and shipping address
- Phone number (if provided)
- Account login details (if you create an account)
- Any information submitted through forms (contact forms, newsletter signups, quizzes)
Information Collected Automatically
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Referring website
This information helps us understand how people move through the site, much like reading tracks on a trail.
2. How We Use Your Information
We use your information to:
- Process orders and deliver products
- Communicate about purchases, updates, or inquiries
- Send newsletters or marketing emails (only if you opt in)
- Improve website performance and user experience
- Prevent fraud and maintain site security
We do not sell your personal information.
3. Cookies and Tracking Technologies
This website uses cookies—small data files stored on your device—to improve your experience.
Cookies may:
- Keep you logged into your account
- Remember items in your cart
- Help us understand site usage through analytics
You can disable cookies through your browser settings, though some features of the site may not function as intended.
4. Third-Party Services
We use trusted third-party tools to operate parts of this website. These may include:
- Payment processors (e.g., Stripe)
- Email marketing services (e.g., Mailchimp)
- Analytics tools (e.g., Google Analytics)
These services may collect and process your data according to their own privacy policies. We only work with providers we trust to handle data responsibly.
5. Embedded Content
Articles or pages on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves as if you visited those sites directly, and they may collect data about you.
6. Who We Share Your Data With
We share data only when necessary to operate our services, such as:
- Payment processing
- Shipping and fulfillment
- Email communication
We do not sell or trade your personal information.
7. How Long We Retain Your Data
- Account information: retained as long as your account exists
- Order information: retained for legal, tax, and accounting purposes
- Form submissions: retained as needed for customer service
You may request deletion of your personal data at any time (see Section 9).
8. Data Security
We take reasonable measures to protect your information. No system is completely immune to risk, but we work to keep your data secure through trusted platforms, encryption, and limited access.
9. Your Rights
Depending on your location (including under laws such as the California Consumer Privacy Act and General Data Protection Regulation), you may have the right to:
- Request access to your personal data
- Request correction or deletion
- Opt out of marketing communications
- Request that we limit or stop processing your data
To make a request: Email Us
10. Children’s Privacy
This website is not intended for children under 13. We do not knowingly collect personal data from children.
11. Changes to This Policy
Like landscapes shaped over time, this policy may change as our tools and practices evolve. Updates will be posted on this page with a revised date.
12. Contact Us
If you have questions about this policy or your data, please contact:
Backcountry Press
